Any research company can give you results, but are they the answers you need and do you have the tools to use the information effectively? At Marketlab there is no “one size fits all.”
Our services include:
Advertising Awareness & Tracking
Attitude & Usage
Brand Equity/ Brand Awareness
Concept Testing
Customer Satisfaction
Package Design & Development
Positioning
Pricing
Product Messaging
Product Testing/ Taste Testing
Segmentation
Website Usability
Focus Groups
Design
Knowledge gained from successful market research helps companies to make effective informed decisions to help them guide their business. Marketlab experts deliver the highest quality results by customizing the design of each and every product. We do not take a one-size-fits-all approach, fitting your study into a pre-designed formula. Our professional, and user-friendly designs, contain appropriate controls to ensure that the information collected is accurate and relevant.
We begin with an assessment of your needs and a review of your existing materials, if they exist. Once we understand your market research goals and objectives we can design a program that includes researchable questions and reliable survey tools to find the answers that you need.
Administration
Before administering any market research survey Marketlab works with the client to determine the best incentives, deadlines, and respondent notification method for each particular project. The goal is to use our experience and expertise to help you make the right decisions.
We utilize pre-screened, valid survey respondents to complete your market research study, and include in our pricing all relevant respondent incentives.
Marketlab utilizes a wide array of traditional and emerging techniques including but not limited to:
online surveys
telephone surveys
mall/store intercepts
consumer panels
omnibus surveys
Analysis
Successful businesses have extensive, accurate and specific knowledge that they use to maximize their success. Even the best study can fail if the analysis is incomplete or worse, incorrect.
Marketlab analysis includes a customized report that contains:
A brief overview of the survey’s purpose, structure and process
Analysis by demographic subgroups (location, age, etc)
Statistical testing on a directional and significant level